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Our generation is sort of redefining what relationships are. We’re getting married later. We’re moving in together and living together before we get married. As we redefine these norms, norms around money are getting redefined as well.”

Aditi Shekar, Founder and CEO of Zeta

I’m interviewing someone at the forefront of financial technology: Aditi Shekar.

Aditi is the CEO and founder of Zeta, a tool to help young couples master their money together. As her relationship with her boyfriend-turned-husband evolved over 15 years, she realized the need for tools designed specifically to help couples deal with and talk about their finances. Full disclosure: I am an investor in Zeta. THAT’S how much I believe in this company and in Aditi.

Today, we’ll talk about her new platform, the biggest money problems and solutions in relationships, and the benefits of the imposter syndrome. 

  • Link to a custom landing page for So Money users where you can get to the top of the waitlist for Zeta.
  • Link to Aditi’s new “The Money Date” podcast.
  • Link to Aditi’s Instagram and Twitter

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