Mommyhood Musings: The Baby Effect and My New Business Idea

This is week 16 and I’ve been delayed posting to this thread of mommyhood musings, but good things come to those who delay: Evan is 4-months old today and to celebrate, he decided this would be the day he’d turn on his tummy all by his little self. I shrieked so loud he started crying. Sorry, bud. His tiny cry quickly turned into a great big smile.

Four months into parenthood and I’m experiencing the Baby Effect. Have you been hit with it?

I’m not talking about the loss of sleep. I’m talking about staring at your baby and realizing, “I can’t have anymore financial uncertainty. I can’t afford to have a slow year – ever.” Maybe this is just me overthinking things, but I’ve heard it from other self-employed and entrepreneurial parents, too.  As soon as you have kids, it’s a whole other ballgame. No more “hoping” things will work out or fall into place. (and by “things” I mean having a job, or income from a prospective project or client.) I’ve been very fortunate in my career up until now, thanks to a lot of hard work, taking risks and being in the right place at the right time. I’ve also spent a good bit of time “hoping” and “trusting” that certain opportunities will materialize.

No more.

So, what’s on the other side of this baby effect for me?

Introducing in early 2015, the launch of my podcast, So Money with Farnoosh Torabi. It’s in deep development right now, as I secure guests and work on the cover art and landing page, but I feel like this is my next calling. I’ve been watching other web entrepreneurs and financial bloggers in AWE over the past few years, as they create their own intellectual property via books, podcasts, videos, etc. I do all of that, but always in partnership with some larger platform (Yahoo, Money magazine, Hudson Street Press, etc.).

Could I do something as powerful and meaningful on my own? Could I make turn it into a viable revenue stream?

I was always curious about ways to make my personal mark online and connect directly with you, my audience, in a way that felt authentic. Blogging is one thing. But podcasting, while it’s nothing new, offers a way to connect on an entirely different and more intimate level in ways. And with my technical background in broadcast journalism, I feel comfortable, prepared and excited to take my business on this new journey.

In my next blog post, I’ll spill the details of this podcast with you and ask for your feedback. I want this to cater to YOU, my fans and followers from day one.

Thank you, Evan, for giving mom the inspiration to work smarter.