Today Show: Black Friday Trends

Stopped by the NBC TODAY Show this morning with an overview of Black Friday deals and what’s trending this year. Hopefully you were still asleep and enjoying the holiday festivities – at home!

You can watch the segment below.

Black Friday 2015

THERE’S AN ONLINE SHOPPING SURGE: Traditionally when you think of Black Friday you imagine massive crowds waiting to get into the stores in the wee hours of the morning. While stores are still advertising crazy deals and people have been lining up since the middle of the night, many major retailers are offering the same deals online and via mobile apps with free shipping. According to the National Retail Federation, online sales are expected to jump six to eight percent and average american consumers say that 46% of their browsing and buying will happen online this holiday season.

MORE SPENDING. According to a NerdWallet study, three out of four American adults plan to brave the crowds, either in-person or online, for Black Friday deals. Americans plan to spend about 20% more this year on holiday gifts compared with last year ($529 in 2015 vs. $440 in 2014). That’s because the economy is in better shape – lower unemployment rate and low gas prices.

RETAILERS ARE STRETCHING BLACK FRIDAY EVENT. Some of the deals have already started days ago. Black Friday is no longer a one or two day event. Retailers are capitalizing on Black Friday this year by running week-long promotions or deals throughout the entire weekend and month. And they want you to come back for MORE. Take Target for example: If you spend $75 or more on Black Friday, you’ll receive 20% off a future purchase made between Dec 4. through Dec 13.

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