Personal finance expert, bestselling author,
and host of SO MONEY® -
helping you navigate money, work,
and life as the questions get more complicated.
Free Download
The So Money® Investing Blueprint
Learn Farnoosh’s strategies and simple steps to invest for any goal.No gimmicks. No crypto. Just clear, efficient strategies that create real wealth.
Free Download
The So Money® Investing Blueprint
Learn Farnoosh’s strategies and simple steps to invest for any goal.No gimmicks. No crypto. Just clear, efficient strategies that create real wealth.
Hi, I’m Farnoosh Torabi.
For more than 20 years, I’ve helped people build financial security and create more choices in their lives. Now, at midlife myself, I’m asking some new questions.
How much money is enough? Can I afford to change careers? How do I plan for my future while helping my kids—and possibly my parents? And when do I get to enjoy everything I’ve worked so hard to build?
Through my podcast SO MONEY®, books, and conversations, I bring practical financial guidance to the decisions that rarely come with a simple answer. We’re talking about ambition, caregiving, reinvention, and making room for a life you actually want.
You don’t need to have it all figured out to take your next step. I’m glad you’re here.
Subscribe to so money®
SO MONEY® is entering midlife.
My Webby Award-winning podcast is beginning a new chapter in early 2027, with a sharper focus on the money, work, and life questions that get more complicated as we move through our 40s, 50s, and beyond.
From career pivots and aging parents to relationships, health, retirement, and redefining “enough,” we’ll explore the choices and tradeoffs behind the numbers—with expert advice, honest stories, and a sense of humor.
Explore My New Book
A Healthy State of Panic
Named a ‘BEST BOOK OF THE YEAR’ by Newsweek
A Healthy State of Panic is your permission to feel unapologetically scared.
For generations, fear has been the victim of some unfortunate PR. We’re told it’s a barrier to living our best life. If we cave and let fear drive our decisions, brace yourself. You’re headed for dead ends, collisions and hellish embarrassments.
