So Money in The Wall Street Journal

So Money podcast was featured in the Monday edition of the Wall Street Journal highlighting people and places Millennials gravitate towards for financial advice. Writer Jillian Berman picked my podcast as one of those top places. She shadowed me one morning, as I conducted podcast interviews, to get a sense of the behind-the-scenes of the show… a true journalist!

To read the whole article click here.

So Money is featured under the, “Different Goals,” sub-section. See below for the full snippet:

“Farnoosh Torabi, 35, host of the “So Money” podcast series, keeps her personal-finance message free of nitty-gritty investment strategies. Instead, she interviews experts and celebrities, like fashion personality Tim Gunn, about how they approach financial health. She says millennials appreciate advice that’s more than just quick tips or calculations they could look up on Google. Aspirational 20- and 30-somethings are looking for ways to sort through their emotions surrounding money, Ms. Torabi says. Hearing candid stories from guests about how they worked through some of their biggest money problems helps empower her listeners to make their own money decisions.

“It’s not really about the numbers on the show, it’s about the behaviors,” says Ms. Torabi. Her podcast, launched in January, is on track to surpass 1.5 million downloads by the end of the year.”


Photo courtesy of The Wall Street Journal

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